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2009 Health Care Reform Initiative Lesson #1: Without a Clear Definition of...
Without a clear definition of the problem(s) you solve with your new product or service you will experience scope creep and your team will thrash around. When you thrash around you have a number of...
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2009 Health Care Reform Initiative Lesson #2: Without a Clear Definition of...
Without a clear understanding of the problem(s) you want to solve, how can you write the requirements needed in the solution your development team creates? They will assume the problems and will try...
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2009 Health Care Reform Initiative Lesson #3: Without a Clear Understanding...
Where a number of entrepreneurs make a costly mistake is in jumping into a new product launch and making a product launch checklist without spending an adequate amount of time gaining an intimate...
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2009 Health Care Reform Initiative Lesson #4: Your Previous New Product...
At the Austin Pcamp last weekend I was speaking with a young product manager and he shared sales and marketing do not seem to be embracing his current new product launch. The first thing I asked...
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2009 Health Care Reform Initiative Lesson #5: Without a Clear understanding...
Just as marketing often throws products “over the wall” to sales, development often throws products over the wall to marketing. When marketing lacks a clear understanding of the problems your...
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2009 Health Care Reform Initiative Lesson #7: Asking…and not listening to...
A number of organizations are so focused to achieving their objectives that they stop listening to their market. Oh, they ask the right questions, (like they are supposed to) but they only hear the...
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2009 Health Care Reform Initiative Lesson #8; Buyers Become Tone Deaf to Lazy...
Marketers who build their message from within the perceived safety of their office walls create lazy marketing messages that are perceived as safe, but do not resonate in the marketplace. When...
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2009 Health Care Reform Initiative Lessons #10, #11,#12; Make Sure Your...
A basic marketing tenant says make sure you have all the “rights” covered in your New Product launch, New Service Launch. I discussed solving the right problem in my last post and that leaves the...
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12 Lessons All Leaders Can Learn About Launching New Products and Services...
Watching the current 2009 Health Care Reform Initiative has valuable lessons for all leaders throughout the world if we take time to pay attention. I think it was Einstein who said “the definition...
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